Media sales agency i-Believe is partnering with digital audio advertising solutions company AdsWizz to power its new audio marketplace for the Irish market, AudioOne.
Under the terms of the deal, the i-Believe sales team will sell inventory from local publishers and AdWave, AdsWizz Global Audio Marketplace, to Irish advertisers under its recently launched AudioOne brand, which reaches over 1 million Irish listeners of digital audio content each month.
AudioOne enables advertisers to deliver targeted audio ads tailored to device, daypart, geo, genre and demographics across on-demand streaming content, podcasts and premium radio.
“AudioOne is the largest digital audio marketplace in Ireland. Our ability to include AdWave inventory provides us with access to the very best in digital audio content. Advertisers as a result can target premium, brand safe audio content in an environment which is intimate, personal and clutter free,” said Lee Thompson, Director of i-Believe.
“AdsWizz is delighted to partner with i-Believe to harness the large and growing digital audio audience in Ireland,” said Alexis van de Wyer, AdsWizz CEO.
“The combination of AdWave’s reach in Ireland and i-Believe’s expertise in digital advertising sales will generate tremendous value for both publishers and Irish advertisers.”
AdsWizz also did a deal earlier this month to launch an audio ad exchange called audioXi with Communicorp Media earlier this month.