Its4Women to sponsor 2FM Entertainment News

A new advertising campaign by ITS4WOMEN.IE includes sponsoring the Entertainment News on RTÉ 2FM.

RTÉ 2FM’s Entertainment News is broadcast live every hour from 9am to 4pm on weekdays to a reported 198,000 female listeners.

The insurance provider is also rolling out a 30 second TV advert and a nationwide outdoor campaign including sites in Cork, Galway, Waterford and Dublin with a theme of “Perfect Partner”.

Alex Todd, brand manager at MCL Insurance Services, operators of its4women.ie said: “As the its4women.ie brand continues to grow and evolve, we are keen to generate content that is relevant and relatable to females in Ireland. Identifying and supporting female talent has always been a priority and working with talented women and customers from towns and villages across Ireland is a meaningful approach.

“Perfect Partner is particularly exciting for us as it focuses on real stories from real women and is extremely effective in communicating our brand values of convenience, trust and reliability. The tone of the campaign is fun, fresh and authentic – just like its4women.ie so we’re confident it will resonate with women in Ireland and mobilise them to discover and understand our offering.”