RTE Radio 1’s Morning Ireland show will start running sponsored time checks leading up to the top of hour from next month.
The new spots will play at 6:58, 7:58 and 8:58am for a client which has been lined up but not announced.
Tara Farrell, sponsorship manager at RTÉ Radio told the Irish Times: “The time checks offer is “demand-driven”, as Morning Ireland is the most-listened to radio show on Irish radio (with 441,000 listeners) and its audience tends to spike in the run-up to the hourly news summaries.
“Ideally, the sponsorship would be for three months, but obviously the way the market is now, we have to work with clients – they may only want to do it for one month,” she says, citing sponsors who want to time their exposure around the relaunch or upgrade of their product.”
Sponsored time checks have never appeared on Morning Ireland before but have been sold elsewhere on the schedule in the past.
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