Hyundai to sponsor the World Cup on RTÉ
Car brand Hyundai is sponsoring RTÉ Sport’s coverage of the FIFA World Cup 2014 across all platforms including radio, television and mobile.
The radio package for Hyundai Ireland includes stings on live coverage of FIFA World Cup 2014 final on RTÉ 2fm and the daily World Cup news desks across RTÉ Radio 1 and RTÉ 2fm, as well as sponsorship of the RTÉ 2fm Roadcaster.
Dermot Rigley, commercial manager of RTÉ Sport, commented: “FIFA World Cup remains on terrestrial free-to-air television and Hyundai Ireland has secured a powerful association with FIFA World Cup across all of RTÉ’s market-leading platforms.
“This partnership is a great endorsement of RTÉ Sport’s output and its powerful audience reach and we’re delighted to welcome Hyundai Ireland on board.”