LloydsPharmacy is the new Liveline sponsor after signing a 12 month deal with the Joe Duffy chat show.
The Radio 1 sponsorship is part of LloydsPharmacy’s three-year investment and expansion programme in Ireland, and gives it access to the show’s 367,000 listenership.
Core Media’s sponsorship specialist agency, Livewire, negotiated the deal with RTÉ on LloydPharmacy’s behalf. The deal is for a minimum of 12 months and includes, 30 sponsor credited stings per week, 5 cross station promos per week, podcast sponsorship, outside broadcasts and airtime.
Livewire will also be closely measuring the effectiveness of the sponsorship and its impact on Lloyd’s brand and sales.
Speaking at the launch of the partnership today, Goretti Brady, Managing Director of LloydsPharmacy said; “We are delighted to announce our partnership with RTÉ’s Liveline. As a community-centred pharmacy group, Liveline is an ideal partner for LloydsPharmacy. Liveline is an Irish institution and has established itself as the platform for communities in every corner of the country to have a voice. This partnership reflects our commitment to providing patient-centred services and value to our customers.
“Just last week for example, we announced our new pricing structure, which allows patients to benefit from savings of up to 33% across a large range of prescription medicines.”
RTÉ Radio Sponsorship Manager Tara Farrell said; “RTÉ Radio Sales are delighted to confirm LloydsPharmacy as sponsor of Liveline one of RTÉ Radio 1’s top performing radio shows.
With 367,000 listeners* Liveline will deliver a highly effective platform for Lloyds Pharmacy to communicate directly with its customers. It’s a fitting endorsement of RTÉ Radio 1’s large national reach that when businesses have important messages to convey, they continue to turn to RTÉ Radio 1.”
Jill Downey, Managing Partner of Livewire added; “We are thrilled to have secured on LloydsPharmacy’s behalf, the biggest radio show in Ireland available to be sponsored. The synergies between both parties are fantastic and we have a clear vision of how Liveline can achieve all of the right objectives for LloydsPharmacy.”