Irish Olympic Badminton Player Scott Evans has launched Dublin’s Q102’s #sugarsavvycard on Drive at Five.
“I am delighted to be part of this campaign. It is a great way for adults and kids to understand more about sugar in foods,” said Scott. “The #sugarsavvy card allows them to make informed decisions when purchasing and consuming foods.”
Venetia Quick, Producer/Co-Presenter told us all about it: “On Drive at Five on Dublin’s Q102, we have talked at length about sugar and the impact our consumption of sugar is having on both our own and on our children’s health. The overriding problem listeners have, is that they have no idea how much sugar they or their kids are actually consuming. We all have difficulty understanding the hieroglyphics on product labels.
“We decided to help listeners decipher what labels mean and how sugar content is described and sometimes, disguised, by creating a ‘Sugar Savvy Card’. It helps you clearly calculate the sugar content of a product in units of normal teaspoons and identifies the sugar aliases to watch out for!”
The #sugarsavvy card has been given to thousands of listeners, schools, community & weight loss groups and has been welcomed and endorsed by the Minister for Health Simon Harris: “I think this is brilliant, this whole idea of a sugar savvy card is exactly what we need, I really hope people will take this on board, and help you distribute this card. I really do welcome this.”
Dermott Jewell of the Consumers Association of Ireland, Senator Catherine Noone, The Body Coach Joe Wicks have also lent their support, as has Former Minister for Health & Leader of Fianna Fail Micheal Martin: “I think the Sugar Savvy Card is an excellent idea, well done to Q102 .. I’m going to hand it around to a couple of people I know.”
The Q102 #sugarsavvycard was created with the help of resident dietician, RTE’s ‘What are you eating?, Orla Walsh: “Our aim is to help the Irish people lower their sugar intake, with simple, everyday changes. Reading labels can be a minefield. Our #sugarsavvycard is designed to make it simple. Irish people don’t need added sugar in their food, we’re sweet enough!”