Dublin’s 98FM has launched a new “Sound of the City” sonic identity created by Wisebuddah Jingles in London.
The producers say they created a ‘clean, sharp sound which builds on 98FM’s imaging while moving beyond the standard sound of a traditional radio jingle’.
The package uses a collage of sung and spoken voices and introduces a new melody for the Communicorp station.
Dom Scott, Business Relations Executive, Wisebuddah said “98FM asked us to produce something unique which pushes the boundaries of radio imaging and our creative team have delivered. The package draws on the production techniques of our recent CHR work while remaining fully focused on 98FM’s format and listenership.
Pat Gill, Head of Imaging and Production at 98FM added “We have really enjoyed working closely with the team at Wisebuddah to create a new sonic identity for 98FM that sets us apart from other stations in Dublin. The vocals were recorded here in the 98FM studios with local Dublin singers to capture the real “Sound of the City”. We’re delighted with the results.”