Today FM, 98FM and Spin to cover the BRITs with UK sister stations
Today FM, 98FM and the Spin stations are to provide coverage of the Brits in London next week thanks to their sister stations in England.
Bauer is providing content across 13 of its radio stations in the UK, Ireland and mainland Europe for the event on Tuesday 8th Feb.
In a major deal with the music event, the European radio company will provide content to Europa 2 (Slovakia), The Voice (Denmark), RMF FM & RMF MAXXX (Poland), Radio Topp40 (Norway) and NRJ (Sweden) along with stations in Ireland.
Stations in the UK have already been gearing up to the event, with KISS, Hits Radio and Absolute Radio capturing exclusive interview content with BRIT nominated artists, as well as giving fans a chance to win tickets to the event.
The stations, along with KISS Fresh, have also partnered with TikTok to support the new genre awards for 2022, driving consumers to cast their vote on the app, in a digital first for the BRITs.
Hits Radio will broadcast a full BRITs takeover on the day of the event, with its Breakfast show and networked Drivetime show both coming live from The O2 arena in London, followed by a companion evening show hosted by Jordan Lee and Maxine Knight in the evening.
KISS’ Harriet Rose will be interviewing the attendees on the red carpet, with more BRITs content to follow on the KISS Hype Chart that evening, and Absolute Radio will also be celebrating winners on the night with live reads on-air and social content.
Ben Cooper, Chief Content and Music Officer said “I love The BRIT Awards – amazing production, high-energy performances, and crucially celebrating the very best of UK homegrown talent.
“Bauer is proud to partner with the awards and broadcast the drama, stories and fun to millions of our listeners across Europe, ensuring that the influence of British talent is recognised on an even wider European scale.”