The National Dairy Council have renewed their sponsorship of RTÉ Radio 1’s agricultural affairs programme, Countrywide.
Countrywide is on-air each Saturday morning 08.10 – 09.00 and will enjoy NDC sponsorship for another 12 months. The renewal deal was brokered by ZenithOptimedia and includes four sponsor credited stings per show plus podcast and homepage sponsorship.
Ronan Murphy, Head of Integrated Media Solutions RTÉ, says: The NDC plays a vital role in driving a sustainable dairy industry in Ireland and in educating consumers on the role of dairy in their lifestyle. RTÉ Radio 1 is delighted to play a part in this through Damien and the Countrywide team”.
Zoë Kavanagh, Chief Executive of The National Dairy Council said that The NDC and Countrywide teams both bridge the urban and rural regions of Ireland very effectively.
“Our stakeholders, from farmers to dairy co-ops throughout the regions, have proven to be very innovative and significant employers making a big contribution to our economic recovery in both rural and urban parts of the country,” said Ms. Kavanagh.
“Farmers and processors are justifiably proud of the nutritional values, sustainability and standards that we enjoy in Irish dairy products. Radio programmes such as Countrywide have an important educational role in highlighting the expertise and standards behind the high quality of farming and food that Irish consumers can enjoy.”
Photo: Zoë Kavanagh, Chief Executive, The National Dairy Council; Damien O’Reilly, RTÉ Radio 1; Jackie Cahill, Chairman, The National Dairy Council