UTV Radio Solutions does deal with WLR FM

WLR FM has appointed UTV Radio Solutions to handle all of its national radio advertising.

RadioToday reported yesterday that the Waterford station had dropped IRS after 15 years, and today’s news explains why.

Tim Hassett, Sales Manager with WLR FM believes the move will fundamentally give advertisers a compelling reason to use radio: “With a market leading presence in all the main urban centres, the UTV Radio Solutions buy is particularly attractive to big advertisers across all sectors”

“At WLR FM we are very excited about moving to the UTV Radio Solutions sales platform and look forward to working with the team at UTV Radio. The Urban Access offering is hugely attractive and we expect it to drive substantial business to WLR FM.”

UTV says the move will give them the leading radio stations in the seven major urban centres in Ireland. Already representing Dublin’s FM104 and Q102, Galway Bay FM, Cork 96fm/C103, Limerick Live 95fm and LMFM, from April 1st 2014, WLR FM.

UTV Radio Sales Director, Brian Mc Carthy says “We’re delighted that WLR FM has joined UTV Radio Solutions. WLR FM joining the group means that we will now have the market leading station in the 7 largest urban centres in Ireland, something we’ve never had before and something that will add even more value to our national offerings – Urban Access and Solus Access. We look forward to working with Des, Tim and all the team at WLR FM to deliver effective, targeted and innovative campaigns for our clients in the Waterford region in 2014 and beyond.”

UTV Radio Solutions is the national sales house of UTV Radio in Dublin, home of Urban Access and Solus Access, targeting Urban 25-44 adults.

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